Conditions of Entry for HappiParent Search :

Applicants must be parents with children aged between 0 month to 22 months or expectant parents with gestational period more than 16 weeks by 1 October 2019. 

Search is open to all applicants residing within Malaysia. Outstation applicants who are chosen must be willing to bear the costs of accommodation and transportation to/from Kuala Lumpur for events and activities when required. 

Applicants must have an active personal Instagram profile set to public. Profiles with private setting will not be considered.

To apply for the HappiParents Panel, simply complete an application form on Happikiddo website (, upload a photograph of you and your baby or bump on your Instagram account, tagging #happiparentspanel and @happikiddo_. In order for Happikiddo to verify your application, your privacy settings must be set to public on your Instagram account. All photographs submitted will become property of Happikiddo. Upon submission, you grant Happikiddo the right to use the photo(s) in all forms of media, including throughout any of our publications (printed, online, or otherwise) and in our partners’ publications and websites.

This program is not open to employees or agents of the organizer, Happikiddo (M) Sdn Bhd, or any other Happikiddo group company. The program is also not open to employees, agents, distributors or contractors who work for a direct competitor of Happikiddo.

There will be four (4) categories of entry:
a. Expectant mums with pregnancy gestational period of 16 weeks and above; 
b. Parents with babies aged from newborn to 6 months;
c. Parents with children aged from 7 months to 18 months;
d. Parents with children aged from 19 months to 22 months as of 1 October 2019 

Applicants warrant and agree that, without limitation:

a. they must remain as a sole panelist/representative for Happikiddo from January to December 2020 and must not collaborate with or take up sponsorships from any other baby/parenting/pregnancy related brands, products and/or other online and offline stores without prior discussion and permission from Happikiddo. Failure to do so will result in the termination of sponsorship and immediate dismissal from the program. 

b. they will not submit any material (including without limitation, the entry itself, images, answers to questions, posts or comments and whether on the HappiParents Panel Search website or elsewhere in relation to this competition or any applicant or entry) that is unlawful or fraudulent or that may be in breach of any intellectual property, privacy, publicity or other rights, defamatory, obscene, derogatory, politically incorrect, violent, abusive, harassing, threatening, racist, ageist, sexist, objectionable with respect to religion, origin or gender, or otherwise unsuitable for publication in the context of this competition;

c. they will only submit Content which they have personally created or have the right to submit;

d. they must submit their monthly product reviews within the stipulated time frame and requirements given and respond to correspondence from Happikiddo, failing which they will be dismissed from the program immediately without prior notice and any compensation 

e. they are required to attend Happikiddo events from time to time when requested. Advance notice and flexibility will be given.

Happikiddo will contact shortlisted applicants by Monday 28 October 2019 and will announce the shortlist on the Happikiddo social media on Wednesday 30 October 2019. Shortlisted applicants will then need to submit a second-stage entry, which will comprise of a photo or short video and a written review, to be submitted by 11.59PM on Sunday 10 November 2019. Further details of the second-stage entry requirements will be disclosed to the shortlisted applicants at such time. The second-stage entries will be reviewed by a judging panel, comprising of Happikiddo management team and external guest judges.   

Following the second-stage entry, the judging panel will select up to 12 winners as the panelists of HappiParents Panel 2020.  The judging panel’s decision is final and no correspondence will be entertained or entered into.  

Should you be successfully chosen as a Panelist, you will be required to commit your time to partake in certain events and tasks between 1 January 2020 and 31 December 2020. The Program activities include but are not limited to:  

a. attending the winners launch event. You must be able to make your own way to the launch event under your own logistical and accommodation expenses. 

b. creating monthly content for each of the products Happikiddo will provide you with for product reviews. Guidelines will be given.

c. partaking in promotional activity, including the HappiParents Panel photo shoot, sharing images of you, your bump and your baby with Happikiddo for marketing, editorial and PR purposes. 

Prizes are not transferable or exchangeable and cannot be taken as cash. All aspects of the prize must be taken together as a package.

The top 12 panelists/winners will each receive the following:

a. a sponsored item chosen by Happikiddo  for product review every month from January to December 2020. The type and brand of items sponsored will be age-appropriate and as stipulated by Happikiddo.

b. a HappiParents Panel Welcome Pack worth RM400; 

c. a one-year Happikiddo VIB membership worth RM350 from January to December 2020; 

e. a HappiClean stroller & car seat cleaning package worth RM316;

f. Four (4) times of one-off 20% discount in any Happikiddo offline stores every quarter year (Jan-March, Apr-June, July-Sept, and Oct-Dec 2020). This discount can be used for all normal priced items except Best Buy, promotional items, Bugaboo and Stokke products.

By joining this Search, applicants consent to the participation of themselves and their children in a professional photo/video shoot and interview and the use of these images/videos for Happikiddo and supporting establishments’ marketing purposes.

Any violations of the terms will be cause for disqualification.

© 2020 Happikiddo (M) Sdn. Bhd.